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The Charity Social 100 Index

Charities need to develop more effective social strategies for a cash-strapped age

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Anne McCrossan and Steve Bridger
Guardian Professional, Monday 19 September 2011 04.30 EDT
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The index examines how charities in the UK are using social media. Photograph: Wolfram Schroll/ Wolfram Schroll/zefa/Corbis

The Charity Social 100 Index is the result of six months of study looking at how charities in the UK are using social media. We looked at 300 charities, and the results reflect 100 of those.

Charities have been assessed on their strength of income, strength of brand and social performance across social networks including Facebook, Twitter, LinkedIn and YouTube, and general social media behaviour. This covered things like responsiveness and how charities demonstrate social leadership and engagement as part of their corporate communications style.