Friday, November 19, 2010

Luxury Brands Show Nonprofits How to Strut Their Stuff on Foursquare

Luxury Brands Show Nonprofits How to Strut Their Stuff on Foursquare: "Luxury brands like Louis Vuitton, Jimmy Choo and Oscar de la Renta understand the power of location-based services like Foursquare and can show nonprofits how to maximize geo-location and add some bling to their marketing."

Charities launch online fundraising initiative - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits

Charities launch online fundraising initiative - Civil Society - Fundraising - News - providing news and in-depth coverage of charities, voluntary organisations and not-for-profits: "Four large charities have joined together to launch Give Change Make Change, a fundraising scheme which will see online shoppers donate extra pennies to their causes.

Cancer Research UK, WWF, Great Ormond Street Hospital Children’s Charity and the British Red Cross have developed Give Change Make Change, a mechanism which will give internet shoppers the option to round up their bill with the extra cash sent back to the four charities."

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places | Fast Company

Exclusive: Foursquare's New Partnership With PepsiCo Takes Focus Off of Places | Fast Company: "Foursquare has also designed a unique vehicle for check-in rewards that is far less linear and ephemeral than traditional location-based reward programs. Rather than, say, earning a free coffee for becoming 'mayor' of Starbucks (or just giving away 10,000 pairs of free jeans like Facebook and Gap's one-off promo), Foursquare and PepsiCo have tailored rewards to user behavior, irrespective of in-store check-ins. Now, when participating customers earn Foursquare's 'Gym Rat' badge, they might be offered a SoBe Lifewater; or, if you often check in bright and early, Foursquare will recognize you're a morning person, and may offer Tropicana orange juice or Quaker Oats--all specials on PepsiCo products, redeemable at Safeway stores."

Thursday, November 18, 2010

Virtual bus rides for charity

Virtual bus rides for charity

Zynga Will No Longer Take A Cut Of Charitable Donations

Zynga Will No Longer Take A Cut Of Charitable Donations: "For about a year and a half Zynga has experimented with occasionally selling virtual goods for charity. But they’ve been criticized in the past for sometimes keeping up to 50% of the “donation.” Some have criticized Zynga for pulling at people’s heartstrings over issues like the Haiti earthquake, and then keeping part of the money. Much of the criticism was over how the details were messaged. And others have defended the program since at least some money went to good causes"

Online Social Media Campaign e-Book from Network for Good and Zoetica | Case Foundation

Online Social Media Campaign e-Book from Network for Good and Zoetica | Case Foundation: "With the holiday season approaching, we see businesses and organizations launching campaigns daily to take advantage of the spirit of the season. Key components we're seeing are the integration of social media and social good - for example the Gap Gives Back Holiday Campaign on Facebook. There's no doubt some online social good campaigns are more successful than others."

Wednesday, November 17, 2010

AFP Releases Guidance for Members, Chapters on Social Media - About AFP - AFP

AFP Releases Guidance for Members, Chapters on Social Media - About AFP - AFP: "AFP Releases Guidance for Members, Chapters on Social Media

(Nov. 16, 2010) Social media is a fast-moving, fluid environment, with ever-shifting rules and new technology. In order to provide resources and guidance for members and volunteer leaders, and especially to support ethical guidelines that already exist, AFP has developed a working document called Social Media Guidelines: Ethical, Safe and Effective Practical Standards."

Tuesday, November 16, 2010

When corporations crowd-source giving, you vote and charities win

When corporations crowd-source giving, you vote and charities win: "Phew! That's a lot of voting, yet it only scratches the surface of this new type of charity, in which companies crowd-source corporate philanthropy. Is this 'American Idol'-ization of charity, whereby we're encouraged to engage with something by casting a vote, a good thing?"

College Football Rivalry Reaches Young Donors Via Technology

College Football Rivalry Reaches Young Donors Via Technology: "Together both schools boast enrollment of fewer than 10,000 students. Thousands of alumni, students and friends of both colleges will visit or watch from locations inside and outside of the country.

Both schools are hoping thousands give online or via text as well. To capitalize on the long-standing rivalry, both schools have created a competition to see who can obtain more donors leading up to and during the game.

'This competition between the two schools is what we call 'strategic philanthropy','"