Thursday, March 03, 2016

Facebook Now Ranks Live Videos Higher in the News Feed 

Facebook Now Ranks Live Videos Higher in the News Feed : "To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content.

Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will keep users attention for longer. In a blog post, Facebook shared that people spend more than 3x more time watching a Facebook Live video on average compared to other video content."



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Wednesday, March 02, 2016

New Washington Monthly Project Highlights Philanthropic Success Stories - The Chronicle of Philanthropy

New Washington Monthly Project Highlights Philanthropic Success Stories - The Chronicle of Philanthropy: "A foundation-sponsored project launched this week by The Washington Monthly magazine aims to plant philanthropies’ good works directly under the noses of influential policy makers.

Successes of Philanthropy will serve as an online catalog of philanthropic wins — something its creators believe Washington power brokers need to hear more about.

So far, nine foundations have contributed a total of $150,000 to support the effort. A wide variety of philanthropies, from corporate, private, and community foundations to grant-making nonprofits, will submit successes stories to be published as part of the project."



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Tuesday, March 01, 2016

VR Films Work Great for Charity. What About Changing Minds? | WIRED

VR Films Work Great for Charity. What About Changing Minds? | WIRED: "NEW INVENTIONS, WHETHER they’re gadgets or startups or biotech advancements, always come with some promise to “change the world.” Some do. Most don’t. A rare few find revolutionary uses that go far beyond what their creators initially envisioned. (Congrats, Google. Sorry, Google Glass.) The United Nations’ Gabo Arora would like virtual reality to be the latter—a technology meant to revolutionize gaming that has the potential to impact lives in ways far beyond Eve: Valkyrie."



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Will Launch of Facebook’s Canvas Further Decrease Visibility for Nonprofits? | Nonprofit Quarterly

Will Launch of Facebook’s Canvas Further Decrease Visibility for Nonprofits? | Nonprofit Quarterly: "ast week, Facebook launched Canvas, a free ad design tool available to its advertisers—largely businesses and nonprofits—that is designed to enhance the consumer’s experience with ads seen in their Facebook feed. Nonprofit Quarterly has reported on an underwhelming series of new products that Facebook has launched either specifically designed for or simply available to the company’s nonprofit users, including the donate button, fundraiser pages, and a Facebook for nonprofits how-to site. Canvas is the latest in that string of products that, while available to nonprofits, continue the trend of making it harder for nonprofits to gain awareness on the platform."



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