Friday, August 29, 2014

Supermarkets donate profits from #icebucketchallenge to MND Association

Supermarkets donate profits from #icebucketchallenge to MND Association: Tesco has announced that it will donate the profits made from an increase in sales of ice to the Motor Neurone Disease Association, which has now received over �3m through donations from the ice bucket challenge.

The supermarket giant, which sold more than 36 million ice cubes over the last week alone, has so far pledged to donate �20,000 to the charity. The amount is expected to increase after further ice sales over the weekend.

We’re crash testing digital campaign tools – and here’s what we’ve found

We’re crash testing digital campaign tools – and here’s what we’ve found: From big listening platforms like Radian6 to email testing tools like 8seconds, we’re working with Greenpeacers everywhere to experiment with new tools and tactics and see if they add value to our work and campaigns.