Friday, October 04, 2013

Pitting Data Against Donor Privacy | The NonProfit Times

Pitting Data Against Donor Privacy | The NonProfit Times: They might not be National Security Agency spies, but prospect researchers have more and easier access to data than ever. Researchers can find where you live, where you work, what you do, frequency and recency of donations, and your propensity to give, all without secret court orders or the complicity of data carriers.

“The events of (early June) make abundantly clear the need to have carefully crafted rules around the collection, use, security and disclosure of people’s personal information,” said Lisa Sotto, partner and head of the privacy and cybersecurity practice at New York City law firm Hunton & Williams. Sotto is also a board member of the International Association of Privacy Professionals (IAPP), based in Portsmouth, N.H.

Thursday, October 03, 2013

Inside NPR’s ‘Mobile-First’ Strategy | Mediashift | PBS

Inside NPR’s ‘Mobile-First’ Strategy | Mediashift | PBS: Defining ‘Mobile First’

This approach, known in news publishing as “mobile first,” reflects the reality of robust stats for mobile use. According to a number of reports, the average U.S. and U.K. consumer spends almost two hours per day on mobile. In some regions, such as many parts of Africa, users are leapfrogging computers altogether and going straight to mobile. NPR’s mobile/desktop split is nearly 50/50.

Charities failing to engage using digital platforms, reveals survey | Charity Digital News

Charities failing to engage using digital platforms, reveals survey | Charity Digital News: A recent survey from Connect Assist, which quizzed 240 senior charity professionals, found that only one in five think they are effectively engaging with their supporters using digital platforms. The survey found that less than 20% of charities use text messaging, live-chat, and online channels to reach potential donors.

Wednesday, October 02, 2013

The ultimate mobile email statistics overview

The ultimate mobile email statistics overview: More email is read Mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013)

4aGoodCause Blog: Best practices in nonprofit website design: Make it friendly

4aGoodCause Blog: Best practices in nonprofit website design: Make it friendly: t is not uncommon for nonprofits’ websites to be neglected. Nonprofits are often understaffed or lack someone with the expertise to take care of it, but the reality is that this no longer acceptable. It is not an option to keep both content updated and technology current, it is necessity. We all know you are not supposed to judge a book by its cover, but it is 2013 and everyone judges a company by its website. If your technology and/or content are outdated, it reflects poorly on your organization, and can even scare away donors.

Web design can feel overwhelming, but we h

Socializing Social Media at Your Nonprofit

Socializing Social Media at Your Nonprofit: But what about that community you have in the workplace? Are you considered a social media guru (gag), maven (double gag), or rock star (gag me all the way) at your nonprofit or charity? Is social media the domain of a single department, walled off in marketing, communications, or content? It's time to make social media something the whole organization can get involved in and excited about.

When you get your organization on board with social media, your staff can become your best advocates and cheerleaders.