Friday, February 17, 2012

How NPR Used Geotargeting on Facebook To Drive “Record Traffic” To Local Station | The Realtime Report

How NPR Used Geotargeting on Facebook To Drive “Record Traffic” To Local Station | The Realtime Report: NPR recently decided to try a new social media tactic to drive traffic to one of its local stations: customizing Facebook posts by location. In a case study recently covered on NPR’s Digital Services blog, NPR’s 2.3 million Facebook fans became part of this geotargeted experiment. Back in October 2011, NPR’s Facebook page began sharing relevant stories from member station KPLU in Seattle. These posts — visible only to fans in the Seattle area — led to record traffic on KPLU’s website.

Thursday, February 16, 2012

6 things we learned about journalism from Social Media Week | Poynter.

6 things we learned about journalism from Social Media Week | Poynter.: Jeff Sonderman by Jeff Sonderman Published Feb. 15, 2012 1:23 pm Updated Feb. 15, 2012 1:29 pm

Panel discussions about journalism and technology can be pretty hit-or-miss these days. This week, I saw a couple of hits.

Journalists on the social media and politics panel, from left, HuffPost's Laura Bassett, Politico's Keach Hagey, ABC News' Rick Klein, and Gannett's Laura Cochran. (via @PTInsights)

Wednesday, February 15, 2012

Nonprofit’s giving portal aims to drive more donations to charities - The Washington Post

Nonprofit’s giving portal aims to drive more donations to charities - The Washington Post: The Catalogue for Philanthropy Greater Washington, an organization that connects local nonprofits with donors, has established a workplace giving portal which officials say they hope will help drive more corporate funding to charities.
Beginner's Guide to Google Analytics: What to Track - Search Engine Watch (#SEW)

Monday, February 13, 2012

5 Things Virtual Event Platforms Can Learn from Pinterest � It’s All Virtual

5 Things Virtual Event Platforms Can Learn from Pinterest � It’s All Virtual: 5 Things Virtual Event Platforms Can Learn from Pinterest

CharityVillage� Research: Hey You, Get Out of Your Social Media Comfort Zone...Yes You!

CharityVillage� Research: Hey You, Get Out of Your Social Media Comfort Zone...Yes You!: Becoming comfortable with a social network yourself is the best way to understand how your supporters and donors might interact with your organization in social spaces.

Here are three less popular (but no less addictive!) networks that are worthy of a little personal investigation. Give a new network a try yourself before instructing your communications team to paste a new icon in the upper right corner of your organization's website!
The tone of life on social networking sites | Pew Research Center's Internet & American Life Project: The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that:

Technology and the New Workplace Currency

Technology and the New Workplace Currency: Cisco has recently come out with a new study, the 2011 World Technology report, that looks at the [internet] habits of college students and young professionals entering the workforce. The report asks specifically whether ”their demands for information access are changing business communications and the future of work”. According to the report,