Friday, February 28, 2014

11 Nonprofits That Rock Responsive Web Design - NPQ - Nonprofit Quarterly

11 Nonprofits That Rock Responsive Web Design - NPQ - Nonprofit Quarterly: As more and more traffic is being driven from tablets and mobile devices, chances are that your nonprofit has at least considered taking on responsive web design. Responsive web design involves crafting your website’s layout to provide an optimal viewing experience based on the user’s device and is very important for any organization hoping to expand their online audiences, as online content is increasingly being directed from devices we use on the go. These multi-device layout templates are also driven largely by an increase in social media directing traffic; 51 percent of Facebook’s referral traffic is now driven from mobile devices.

Here are eleven examples that Nonprofit Tech for Good has highlighted as implementing responsive web design in an effective way:

Is The Time Right To Message Your Members? | Avectra Blog

Is The Time Right To Message Your Members? | Avectra Blog: Should your association be texting members?

Texting members: smart or dumb idea? Well, like most questions about members, it depends. If your members want to regularly receive information from you via their phone, and you don’t abuse that privilege, then, yes, a texting program might be a smart idea.

Social media’s ‘law’ of short messages - MIT News Office

Social media’s ‘law’ of short messages - MIT News Office: Social media’s ‘law’ of short messages
Study shows a regular decline in length of social media messaging during public events as the volume of messages increases.

Wednesday, February 26, 2014

UNICEF says Facebook 'likes' won't save children's lives | The Verge

UNICEF says Facebook 'likes' won't save children's lives | The Verge: UNICEF has launched a bold advertising campaign that takes direct aim at perhaps the most ubiquitous form of online activism — the Facebook "like." Late last month, UNICEF Sweden released three commercials that urge viewers to support humanitarian aid not through posts or shares on social media, but monetary donations. The Swedish-language spots each present different variations on this theme, but by far the most harrowing stars a 10-year-old orphan speaking directly to the camera from inside a dark and decrepit room.

Regular SMS giving rules relaxed for charities

Regular SMS giving rules relaxed for charities: Rules around charities using regular SMS donations have been relaxed following a trial which found that few complaints, and much more money, was generated by a more relaxed regime.

Premium rate services regulator PhonepayPlus has announced that charities will now be able to enable their monthly SMS donors to ‘SKIP’ rather than ‘STOP’ their donations each month, with an offer to cancel now only having to be made every three months. Charities will also no longer need to get pre-approval from PhonepayPlus for transactions which are worth more than �4.50 within a week period.



The changes follow an 18-month trial of the new regime during which
150,000 donors were recruited by SMS giving and the regulator concluded
that an additional £2.7m was raised.

Who is Most Likely to Scan a QR Code?�|�Mobile Marketing Watch

Who is Most Likely to Scan a QR Code?�|�Mobile Marketing Watch: According to the findings of a new study published by comScore MobiLens and the Mobile Marketing Association, young males in the United Kingdom are the individuals most likely to scan QR codes.

Tuesday, February 25, 2014

Upworthy details why it fact-checks every post (and why it used GIFs in a correction) | Poynter.

Upworthy details why it fact-checks every post (and why it used GIFs in a correction) | Poynter.

Managing nonprofit fundraising risks in the Digital Age | HartfordBusiness.com

Managing nonprofit fundraising risks in the Digital Age | HartfordBusiness.com: As nonprofits seek to diversify their revenue streams and reach new audiences, they need to communicate their missions and value propositions more broadly, persuasively, and efficiently than ever before, and they're embracing digital media to do so.

Vodafone Foundation launches mobile network in a backpack to support aid work

Vodafone Foundation launches mobile network in a backpack to support aid work: The charitable arm of mobile network Vodafone has revealed its mobile network in a backpack, which will enable aid workers to send calls and texts to provide crucial information following a disaster.

The Vodafone Foundation Instant Network Mini is an 11kg backpack which can provide up to five concurrent calls within a 100-metre radius and enable text messages to be sent to thousands of people.

21 Social Media Tips for Nonprofits | NTEN

21 Social Media Tips for Nonprofits | NTEN: love nonprofits. And I love social media.

But nonprofits don't always "get" social media. While there are few truly firm rules about using Facebook, Twitter, LinkedIn, Google , or any of the other myriad of platforms out there, there are some things that bug donors.

So I emailed some of the top authors and social media experts from around the world and asked them to quickly answer this question: What is one thing you wish nonprofits "got" about social media?

The replies were great! Here they are: