Plus-One This: Proof That Google Plus Will Prevail | Fast Company

Plus-One This: Proof That Google Plus Will Prevail | Fast Company: Plus-One This: Proof That Google Plus Will Prevail
By Dave Llorens
|
January 7, 2013

Google Plus has been written off as a universal flop--but a deeper look proves that we will all eventually succumb to its siren song.

6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing

6 direct marketing methods to gain social media influencers : Page 1 of 2 : Target Marketing: 'm a big fan of social media. I jumped on Twitter, LinkedIn, Facebook, Pinterest, etc., but it didn't occur to me until recently that social media could help direct marketers by leveraging influencers. In other words, I was a purist—I was communicating on social media for the pure joy of talking to people, meeting them and learning. I didn't think about it as leveraging anyone, but there is something to be said for targeting respected followers and encouraging them to recommend you.

The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft | Co.Design: business innovation design

The Secret Yardstick Driving Innovation At AOL, Beats, And Microsoft | Co.Design: business innovation design: The "15-foot test," as Wetherell refers to it, is the threshold for differentiation he holds his team to: Products must attract attention even yards away from the computer screen. It’s the idea that in order for a product to stand out in such a crowded market, he says, "it needs not only to function differently but also look noticeably different from afar." That standard was arguably the driver behind Alto, AOL’s radically redesigned email service that launched in October--which looks more like Pinterest than Gmail--but it’s also a sentiment I’ve heard from a slew of designers in the past year--a sign that products can no longer live or die by tech specs and up-close product inspections. In fact, AOL killed a past iteration of its email service, called Phoenix, because Wetherall says, "it didn’t pass the 15-foot test."

ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud | TSNN Trade Show News

ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud | TSNN Trade Show News: ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud
January 1, 2013
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ASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud altASAE Technology Conference & Expo Spotlights Mobile Apps, the Cloud

When 637 executives recently gathered for the American Society of Association Executives Technology Conference & Expo in early December at the Walter E Washington (D.C.) Convention Center, they walked away knowing not only the latest technology showcased by more exhibitors, but also the latest trends to keep an eye on.

A Preliminary Theology of Social Networks

A Preliminary Theology of Social Networks: As people like Beth Kanter and Allison Fine made clear in their book, The Networked Nonprofit, networks are the new form of organizational structure in the 21st-century. (Actually, Jessica Lipnack and Jeffrey Stamps predicted in 1994 in The Age of the Network that networks would be the signature form of organizations in this century and I wrote about network organizations for the Jewish community in 2001 in Network Judaism). The bedrock of social networking sites, the platforms that support network organizations, is relationships.

Online Giving Grew Fast in Fourth Quarter - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Online Giving Grew Fast in Fourth Quarter - Prospecting - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Online Giving Grew Fast in Fourth Quarter

January 3, 2013, 9:02 am

By Holly Hall

The last week of December, usually a boom time in online donations, was fairly sluggish compared with 2011, according to figures from more than 8,700 charities whose performance The Chronicle has been tracking weekly since Thanksgiving. Nonetheless, the fourth quarter produced a surge in online gifts.

200 More Email Subject Lines from End of Year Fundraising | npENGAGE

200 More Email Subject Lines from End of Year Fundraising | npENGAGE: Back by popular demand is the latest analysis of end of year fundraising email subject lines. The 2011 edition of “80 Email Subject Lines from End of Year Fundraising” was a very popular article and I decided to do it again.

This time, I analyzed 200 email subject lines sent to me from nonprofits between December 1, 2012 and December 31, 2012. Here are some interesting findings, best practices, and the complete list of email subject lines.

Top Social Media Stats of 2012 | The Realtime Report

Top Social Media Stats of 2012 | The Realtime Report

Mobile phone-based humanitarian projects need greater co-ordination | Global Development Professionals Network | Guardian Professional

Mobile phone-based humanitarian projects need greater co-ordination | Global Development Professionals Network | Guardian Professional: Mobile phone-based humanitarian projects need greater co-ordination

Mobile technology can help save more lives, but there are challenges to overcome. Handing out phones isn't enough

Social media influencers are key to increasing social giving | TMA Resources

Social media influencers are key to increasing social giving | TMA Resources: According to an infographic in PC mag compiled by MDG advertising, statistics show that raising money for causes through social media has more than doubled in the last five years. A main factor in social media fundraising success is the identification of an organization's influencers. Advanced association management software aids in determining social media users that have an impact on web traffic for a particular organization.

Nonprofit use of data mixed � Philanthropy North Carolina

Nonprofit use of data mixed � Philanthropy North Carolina: Nonprofits are tracking data on their operations and programs but face hurdles in gathering and building data into their business, a new survey says.

“Too often, barriers keep nonprofits from collecting and integrating important data into their daily work,” says the 2012 State of Nonprofit Data Report from NTEN and Idealware.

Best of 2012: Nonprofit Technology Grows Up | NTEN

Best of 2012: Nonprofit Technology Grows Up | NTEN: think that the best thing that happened in 2012 was that some of the 2010-2011 "bleedng edge" conceptual technologies stood up and proved they weren't fads.

Give as you Live research identifies six online charity supporter profiles | Third Sector

Give as you Live research identifies six online charity supporter profiles | Third Sector: Polly Gowers, chief executive of the direct donations website, says its research would help charities choose the right digital channels

Online charity supporters can be grouped into six different types, such as "industrial heartland Clive" or "wealthy professional Jacqueline", emerging research indicates.

Give as you Live, a website that allows online shoppers to direct donations, which are made by retailers, to the charity of their choice, is carrying out research asking charity donors about topics including what inspired them to give, how they spent time online, their online giving habits and their general lifestyle.

Why You Need to Stop Talking About Yourself On Social Media (Video)

Why You Need to Stop Talking About Yourself On Social Media (Video): I’ve got another installment of my Social Media Pet Peeve video series today, and this time I’m talking about why you need to stop talking about yourself on social media.

Self-promotion on social media is a tricky business, and finding the right balance between tooting your own horn, tooting the horns of others, and sharing useful information others can use can be a tough balancing act — but it absolutely must be done.

ASAE Technology Conference: The End of Command and Control: Associations Now

ASAE Technology Conference: The End of Command and Control: Associations Now: Last week’s ASAE Technology Conference & Expo generated plenty of conversation on a variety of topics. But for me the discussions seemed to coalesce around one theme: Control.

Or, rather, your lack of it.