How NPR Used Geotargeting on Facebook To Drive “Record Traffic” To Local Station | The Realtime Report

How NPR Used Geotargeting on Facebook To Drive “Record Traffic” To Local Station | The Realtime Report: NPR recently decided to try a new social media tactic to drive traffic to one of its local stations: customizing Facebook posts by location. In a case study recently covered on NPR’s Digital Services blog, NPR’s 2.3 million Facebook fans became part of this geotargeted experiment. Back in October 2011, NPR’s Facebook page began sharing relevant stories from member station KPLU in Seattle. These posts — visible only to fans in the Seattle area — led to record traffic on KPLU’s website.

6 things we learned about journalism from Social Media Week | Poynter.

6 things we learned about journalism from Social Media Week | Poynter.: Jeff Sonderman by Jeff Sonderman Published Feb. 15, 2012 1:23 pm Updated Feb. 15, 2012 1:29 pm

Panel discussions about journalism and technology can be pretty hit-or-miss these days. This week, I saw a couple of hits.

Journalists on the social media and politics panel, from left, HuffPost's Laura Bassett, Politico's Keach Hagey, ABC News' Rick Klein, and Gannett's Laura Cochran. (via @PTInsights)

Nonprofit’s giving portal aims to drive more donations to charities - The Washington Post

Nonprofit’s giving portal aims to drive more donations to charities - The Washington Post: The Catalogue for Philanthropy Greater Washington, an organization that connects local nonprofits with donors, has established a workplace giving portal which officials say they hope will help drive more corporate funding to charities.

Beginner's Guide to Google Analytics: What to Track - Search Engine Watch (#SEW)

5 Things Virtual Event Platforms Can Learn from Pinterest � It’s All Virtual

5 Things Virtual Event Platforms Can Learn from Pinterest � It’s All Virtual: 5 Things Virtual Event Platforms Can Learn from Pinterest

CharityVillage� Research: Hey You, Get Out of Your Social Media Comfort Zone...Yes You!

CharityVillage� Research: Hey You, Get Out of Your Social Media Comfort Zone...Yes You!: Becoming comfortable with a social network yourself is the best way to understand how your supporters and donors might interact with your organization in social spaces.

Here are three less popular (but no less addictive!) networks that are worthy of a little personal investigation. Give a new network a try yourself before instructing your communications team to paste a new icon in the upper right corner of your organization's website!

The tone of life on social networking sites | Pew Research Center's Internet & American Life Project: The overall social and emotional climate of social networking sites (SNS) is a very positive one where adult users get personal rewards and satisfactions at far higher levels than they encounter anti-social people or have ill consequences from their encounters. A nationally representative phone survey of American adults finds that:

Technology and the New Workplace Currency

Technology and the New Workplace Currency: Cisco has recently come out with a new study, the 2011 World Technology report, that looks at the [internet] habits of college students and young professionals entering the workforce. The report asks specifically whether ”their demands for information access are changing business communications and the future of work”. According to the report,

Elaine Fogel - Totally Uncorked on Marketing

Elaine Fogel - Totally Uncorked on Marketing: can't tell you how frequently this has happened to me. And, what's my impression of the business or organization when I don't hear back? Poor customer service and a bad brand impression. Not exactly the most ideal "first contact," is it?

Well, it's time to clean this up and take advantage of these inquiries.

Pinterest for Associations: New Audience, New Addiction - Reid | Avectra

Pinterest for Associations: New Audience, New Addiction - Reid | Avectra: Pinterest for Associations: New Audience, New Addiction
Wednesday, February 8, 2012 by Deirdre Reid
Although it’s been around for two years, Pinterest has finally hit the big time. Everyone’s talking about it. It’s fun and, frankly, a bit addictive.

Only About a Third of Tweets Are Worth Reading [STUDY]: The verdict? Respondents liked 36% of the tweets, disliked 25% and ranked their reaction to the remaining 39% as neutral. “A well-received tweet is not all that common,” Michael Bernstein, a doctoral student at MIT who worked on the project, wrote in a blog post. “A significant amount of content is considered not worth reading, for a variety of reasons.”

‘DOONESBURY’ PULLED BECAUSE OF CHARITY: Trudeau responds to Chicago Tribune’s decision not to run DonorsChoose cartoon - Comic Riffs - The Washington Post

‘DOONESBURY’ PULLED BECAUSE OF CHARITY: Trudeau responds to Chicago Tribune’s decision not to run DonorsChoose cartoon - Comic Riffs - The Washington Post: Last Friday, the Chicago Tribune chose — for the second time since last September — not to run a “Doonesbury” strip. The reason this time, according to the Tribune: The comic “broke from its satirical mission” so it could ”deliver a direct fundraising appeal for a specific charity” — DonorsChoose.org. A note that ran in the paper explains: “The Tribune’s editorial practices do not allow individuals to promote their self-interests.”

University Launches New Foundation Relations and Philanthropy Site

University Launches New Foundation Relations and Philanthropy Site: University Launches New Foundation Relations and Philanthropy Site

February 6, 2012 — The University of Virginia Office of Development and Public Affairs has launched a new website designed to support University faculty researchers and development administrators motivated to seek funding from independent philanthropic foundations and select corporations.

MediaPost Publications Mobile & Social Media Revenue Accelerating At 30% 02/07/2012

MediaPost Publications Mobile & Social Media Revenue Accelerating At 30% 02/07/2012: According to new data from PQ Media, total U.S. mobile & social media revenue, including consumer and business access, content, advertising and marketing, increased 30.2% to $45.38 billion in 2011. Mobile & social media revenue rose at a compound annual growth rate of 28.7% from 2006-2011, and is expected to grow at an accelerating 30.8% annual rate in 2012.

The Nonprofit Quarterly | @npquarterly | Washington Post Chairman to Donate $45 Million in Facebook Windfall to Education

The Nonprofit Quarterly | @npquarterly | Washington Post Chairman to Donate $45 Million in Facebook Windfall to Education: Donald Graham, the chairman of the Washington Post Company, probably does not really need the $46 million windfall he got from the Facebook IPO filing yesterday. So, Graham plans to keep his shares for now but says he will donate them to three education-related charities in the D.C. area when he leaves the Facebook board,