Opinion: A Decade In, Twitter Is the Real-­Time Pulse of Nonprofit Advocacy - The Chronicle of Philanthropy

Opinion: A Decade In, Twitter Is the Real-­Time Pulse of Nonprofit Advocacy - The Chronicle of Philanthropy: "So Twitter is 10 years old.

But a decade after co-founder Jack Dorsey sent the first tweet, what does the nearly ubiquitous short-message social network mean for nonprofits, citizens’ movements, and philanthropy?

Here’s my view: In the billions of messages of fewer than 140 characters that have swirled through Twitter’s servers over the last decade, a distinct vein of social action, activism, and philanthropy has made it the beating, real-time pulse of the nonprofit world.

In short, it’s hard to imagine being active in the social sphere without Twitter."



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Opt-in a bigger issue than the Fundraising Preference Service, says Etherington

Opt-in a bigger issue than the Fundraising Preference Service, says Etherington: "EU rules which will require donors to opt in to fundraising communications are “a bigger issue” for charities than the Fundraising Preference Service, Sir Stuart Etherington, chief executive of NCVO, has said in an interview published today.
Etherington, who was interviewed at length for the relaunched Governance and Leadership magazine, also said that the fundraising crisis was inevitable due to “crude” and “industrial scale” fundraising techniques, and because no charity was thinking about the sector as a whole.
"



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The One: 5 Benefits of Committing to a Single, Centralized Database - Target Marketing

The One: 5 Benefits of Committing to a Single, Centralized Database - Target Marketing:



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A more seamless log-in experience | Twitter Blogs

A more seamless log-in experience | Twitter Blogs:



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Why smaller is better when it comes to your charity's digital footprint | Third Sector

Why smaller is better when it comes to your charity's digital footprint | Third Sector: "Could an ever-expanding digital footprint be damaging charities in the long-term, asks John Simcock"



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Amnesty’s Stunning Virtual Reality Video Reveals Depth of Syria’s Apocalypse | Nonprofit Quarterly

Amnesty’s Stunning Virtual Reality Video Reveals Depth of Syria’s Apocalypse | Nonprofit Quarterly: "Amnesty International has partnered with Junior, a San Francisco design and technology agency and a group of Syrian activists called Lamba Media Production to put us directly in the middle of the conflict—literally. Through the use of virtual reality technology, the partnership launched 360Syria.com, a website that transports each viewer inside the conflict with a 360° view of the area, combined with a narrated presentation. Viewers are taken through the war-torn streets of Syria, where life continues as usual. We also hear directly from civilians still living in Syria and feel their heartbreak."



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7 Action Items for Online Community Managers in the First 60 Days on the Job

7 Action Items for Online Community Managers in the First 60 Days on the Job:



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The Mobile Frontier: Create Frictionless Content and Help Members Engage

The Mobile Frontier: Create Frictionless Content and Help Members Engage: "Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think.

Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report."



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Technology Is Pushing Firms to Do Good More Authentically - The Chronicle of Philanthropy

Technology Is Pushing Firms to Do Good More Authentically - The Chronicle of Philanthropy: "Technology Is Pushing Firms to Do Good More Authentically
A BBC News report examines how technology is forcing some companies to take their corporate social responsibility efforts more seriously and make them more sustainable. Contrasting with past corporate campaigns that critics tarred as born of convenience or public relations, more major companies are working closely with local communities."



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Facebook Now Ranks Live Videos Higher in the News Feed

Facebook Now Ranks Live Videos Higher in the News Feed : "To counter this Facebook have made some updates to the way the News Feed works when it comes to displaying Live video content.

Facebook wants to draw attention to Live video broadcasts in-the-moment, and the data appears to show that Live content will keep users attention for longer. In a blog post, Facebook shared that people spend more than 3x more time watching a Facebook Live video on average compared to other video content."



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New Washington Monthly Project Highlights Philanthropic Success Stories - The Chronicle of Philanthropy

New Washington Monthly Project Highlights Philanthropic Success Stories - The Chronicle of Philanthropy: "A foundation-sponsored project launched this week by The Washington Monthly magazine aims to plant philanthropies’ good works directly under the noses of influential policy makers.

Successes of Philanthropy will serve as an online catalog of philanthropic wins — something its creators believe Washington power brokers need to hear more about.

So far, nine foundations have contributed a total of $150,000 to support the effort. A wide variety of philanthropies, from corporate, private, and community foundations to grant-making nonprofits, will submit successes stories to be published as part of the project."



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VR Films Work Great for Charity. What About Changing Minds? | WIRED

VR Films Work Great for Charity. What About Changing Minds? | WIRED: "NEW INVENTIONS, WHETHER they’re gadgets or startups or biotech advancements, always come with some promise to “change the world.” Some do. Most don’t. A rare few find revolutionary uses that go far beyond what their creators initially envisioned. (Congrats, Google. Sorry, Google Glass.) The United Nations’ Gabo Arora would like virtual reality to be the latter—a technology meant to revolutionize gaming that has the potential to impact lives in ways far beyond Eve: Valkyrie."



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Will Launch of Facebook’s Canvas Further Decrease Visibility for Nonprofits? | Nonprofit Quarterly

Will Launch of Facebook’s Canvas Further Decrease Visibility for Nonprofits? | Nonprofit Quarterly: "ast week, Facebook launched Canvas, a free ad design tool available to its advertisers—largely businesses and nonprofits—that is designed to enhance the consumer’s experience with ads seen in their Facebook feed. Nonprofit Quarterly has reported on an underwhelming series of new products that Facebook has launched either specifically designed for or simply available to the company’s nonprofit users, including the donate button, fundraiser pages, and a Facebook for nonprofits how-to site. Canvas is the latest in that string of products that, while available to nonprofits, continue the trend of making it harder for nonprofits to gain awareness on the platform."



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Nonprofits Miss Out on Social Media Engagement

Nonprofits Miss Out on Social Media Engagement:



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Data Doesn’t Lie | Agents of Good

Data Doesn’t Lie | Agents of Good: "Data doesn’t lie.

But it also doesn’t feel.

We are students of direct response.

It’s our job to create, test, tweak and analyze. That’s the science.

But I love fundraising because it’s also an art."



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