Engaging the distracted: 3 digital experts share their fundraising tips » Charity Digital News

Engaging the distracted: 3 digital experts share their fundraising tips » Charity Digital News: "Where do you start when it comes to taking advantage of the digital opportunities available to charities? Three speakers, who will feature on a special digital-focused panel at the IoF Fundraising Convention this year, share their thoughts on some digital trends in an exclusive Q&A."



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How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits - SocialFish

How Snapchat is Revolutionizing Modern Day Advertising for Nonprofits - SocialFish: "Why might Snapchat be worth it for your organization? Here are some of the ways in which the platform has changed the fundamental way in which you can connect with your audience:

Short Ads Provide Incentive for Quick Action

Unlike most traditional online ads, Snapchat’s particular format doesn’t allow you to run ads that can then be looked up later. This means that users who want to respond have more drive to do so quickly, lest they forget."



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Eli Pariser: Beware online "filter bubbles" | TED Talk | TED.com

Eli Pariser: Beware online "filter bubbles" | TED Talk | TED.com: "As web companies strive to tailor their services (including news and search results) to our personal tastes, there's a dangerous unintended consequence: We get trapped in a "filter bubble" and don't get exposed to information that could challenge or broaden our worldview. Eli Pariser argues powerfully that this will ultimately prove to be bad for us and bad for democracy."



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Charity boards are failing to adapt to the digital age – this has to change | Voluntary Sector Network | The Guardian

Charity boards are failing to adapt to the digital age – this has to change | Voluntary Sector Network | The Guardian: "There is tension in the way the charity sector views digital technology. CharityComms’ recent report into digital transformation showed that 80% of digital specialists agree that technology requires a fundamental shift in the way charities work, yet only 34% believe their leaders understand this. And, despite the sector’s excitement about social media after viral fundraising hashtags, Lloyds Bank’s 2015 research highlighted that charities have the lowest industry sector score for digital maturity, with an increasing number (58%) reporting a lack of basic digital skills."



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Bring Your Own App - Digital Flexibility Is Being Exercised - The NonProfit Times

Bring Your Own App - Digital Flexibility Is Being Exercised - The NonProfit TimesThe NonProfit Times: "The request led her to crowdsourcing apps at national conferences. Pilcher presented roundtable BYOA sessions at the Transformative Learning Conference in Oklahoma City, Okla., this past March and then again at the Association of Nurses in Professional Development’s (ANPD) Aspire to Excel conference in Las Vegas, Nev., in July. Attendees identified and shared their favorite apps and how to use them.

More than 100 apps were identified at ANPD’s conference alone, according to Pilcher, most fitting in one of four categories:

• Educator support such as presentation tools and polling;

• Learner assistance like note taking, file sharing and eBook readers;

• Performance support including quick-reference tools; and,

• Learning activities such as games and case studies."



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Twitter Enhances Accessibility with Alt Text for Images – ProfHacker - Blogs - The Chronicle of Higher Education

Twitter Enhances Accessibility with Alt Text for Images – ProfHacker - Blogs - The Chronicle of Higher Education: "Twitter Enhances Accessibility with Alt Text for Images"



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8 Nonprofit Blogs We Love (And You Will, Too) - NonProfit PRO

8 Nonprofit Blogs We Love (And You Will, Too) - NonProfit PRO:



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Charity Commission launches new online registration service

Charity Commission launches new online registration service: The Charity Commission has launched a new public beta online charity registration service, which forms part of its new “digital by default” policy.

Virtual currencies create pathways for people in emerging economies | TechCrunch

Virtual currencies create pathways for people in emerging economies | TechCrunch:



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Nonprofit Uses App to Survey Homeless People Daily—What Do You Need? | Nonprofit Quarterly delivers the latest news and investigative reports

Nonprofit Uses App to Survey Homeless People Daily—What Do You Need? | Nonprofit Quarterly delivers the latest news and investigative reports: "In recent years, as technology and social media have expanded many non-profits have chosen to use these resources to help homeless people. In 2014, we reported on statistics that showed that homeless people increasingly owned cell phones. One homeless woman even credited Twitter for singlehandedly pulling her out of homelessness. The government has gotten on the technology bandwagon to help solve the problem of homelessness as well, launching the Project REACH (Real-time Electronic Access for Caregivers and the Homeless) competition in 2012 to build a mobile web app for smartphones and tablets that could help the homeless find nearby resources. Our Calling, a nonprofit in Dallas, Texas, developed an iPhone app homeless people can use to find shelters, food pantries, free meals and job training. Others can also use the app to snap a photo to direct staff and volunteers to the GPS location where a homeless person is in need."



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Survey: Online Fundraising May Diminish Effectiveness of Supporter Communications | Nonprofit Quarterly delivers the latest news and investigative reports

Survey: Online Fundraising May Diminish Effectiveness of Supporter Communications | Nonprofit Quarterly delivers the latest news and investigative reports: "A small survey of 114 leaders of nonprofits with budgets between $100,000 and $200,000 finds that 43 percent of respondents view online fundraising as only “somewhat effective” relative to traditional direct mail, and 35 percent say it is “not particularly effective.” Only three percent see it as “highly effective,” even given the cost considerations.

While the survey is very small, those findings are fairly stark and may serve at least as anecdotal evidence to which we need to pay attention. The accounting firm Marks Paneth, which presumably has no dog directly in the fundraising game, conducted this Nonprofit Pulse survey. Respondents included executive directors, CFOs, treasurers, COOs, development directors, vice presidents and board members."



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The Data Every Nonprofit Should be Tracking - Nonprofit Hub

The Data Every Nonprofit Should be Tracking - Nonprofit Hub: "Data can be a daunting thing. IBM says that 2.5 quintillion bytes of data are produced every day. There’s no denying that some of that information could be used by your organization, and you don’t need to be a statistics major to take advantage of it. Here are some things that can help you understand how your organization can use data for good.

Why You Should Collect Data
You may be skeptical of the benefits of collecting data, or think that it doesn’t translate well to your organization. The truth is that data can be used for almost anything. You could utilize it for everything from marketing and social media, to volunteer and donor management.

We conducted a recent survey on the state of data in the nonprofit sector, in conjunction with EveryAction. A common reason nonprofits listed for not collecting data was the time commitment that tracking and interpreting it takes."



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Opinion: A Decade In, Twitter Is the Real-­Time Pulse of Nonprofit Advocacy - The Chronicle of Philanthropy

Opinion: A Decade In, Twitter Is the Real-­Time Pulse of Nonprofit Advocacy - The Chronicle of Philanthropy: "So Twitter is 10 years old.

But a decade after co-founder Jack Dorsey sent the first tweet, what does the nearly ubiquitous short-message social network mean for nonprofits, citizens’ movements, and philanthropy?

Here’s my view: In the billions of messages of fewer than 140 characters that have swirled through Twitter’s servers over the last decade, a distinct vein of social action, activism, and philanthropy has made it the beating, real-time pulse of the nonprofit world.

In short, it’s hard to imagine being active in the social sphere without Twitter."



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Opt-in a bigger issue than the Fundraising Preference Service, says Etherington

Opt-in a bigger issue than the Fundraising Preference Service, says Etherington: "EU rules which will require donors to opt in to fundraising communications are “a bigger issue” for charities than the Fundraising Preference Service, Sir Stuart Etherington, chief executive of NCVO, has said in an interview published today.
Etherington, who was interviewed at length for the relaunched Governance and Leadership magazine, also said that the fundraising crisis was inevitable due to “crude” and “industrial scale” fundraising techniques, and because no charity was thinking about the sector as a whole.
"



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The One: 5 Benefits of Committing to a Single, Centralized Database - Target Marketing

The One: 5 Benefits of Committing to a Single, Centralized Database - Target Marketing:



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