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onPhilanthropy - Feed Your Inner Geek: Blogs Take on Philanthropy: "Feed Your Inner Geek: Blogs Take on Philanthropy
By: Tom Watson, 04/10/06
It’s a question you hear more and more from development professionals: “what about blogs?”
Truth is, the incredible phenomenon of Weblogging hasn’t really made its impact on wired fundraising known. There are signs that user-created content, RSS feeds, and the open nature of blogs will be an important development in philanthropy – more and more nonprofits publish blogs, for instance – but it’s hard to see the connection between giving and blogging.
Yet.
That’s why I believe it’s vital for wired fundraisers to be blog-savvy these days. As the Web moves into its next phase of rapid development – what some are calling “Web 2.0” – successful online fundraising and cultivation efforts will no doubt require some knowledge of the latest tools and new networks of users."
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