Thursday, December 07, 2006

Local nonprofits tap the power of YouTube

California Coastal Commission,City Council,Malibu Beaches: "Launched in late 2005 with an initial investment of $3.5 million, and recently purchased by the Internet giant, Google, for $1.65 billion, YouTube has afforded under-funded video artists and citizen journalists the opportunity to post their 'home videos' to a potential market of hundreds of millions of users.

And now, two local nonprofits have launched web campaigns on YouTube: the California Wildlife Center and the anti-LNG activists with Coastal Advocates.

Victoria Harris, spokeswoman for the California Wildlife Center, said the decision to tap YouTube was a function of economics: 'We are funded purely on private donations and YouTube is free.'"
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1 comment :

Anonymous said...

There are many examples of nonprofits using YouTube. We just did a series of short videos for Amnesty International, where YouTube will be the primary way these are distributed. NRDC has used it well, as has ASPCA. Here's a link to one of the Amnesty videos we produced:
http://www.youtube.com/watch?v=4Gdul74iuUo