Put on a Happy Face: Happy Digital Characters Sell Products Better :: PNNOnline ::

Put on a Happy Face: Happy Digital Characters Sell Products Better :: PNNOnline ::: "Put on a Happy Face: Happy Digital Characters Sell Products Better
Posted by: laurakujawski on Friday, March 23, 2007
Topic Special Features


Even in the digital world, people respond to the expression of a computerized face. New Ohio State University research suggests that the simulated emotions of digital characters on web sites might have a real impact on the potential customers that view and interact with them.


The study, appearing in the International Journal of Human-Computer Studies, found that digital characters might be better merchants if they act consistently happy, even if the products they're selling - such as novels - are heart-wrenchingly sad."