Nonprofits can gain from search: SES: "Search is an underutilized marketing channel that could be used to drive donations to nonprofits, according to a panel Friday at the Search Engine Strategies Conference & Expo.
At the session called “SEM for Non-Profits and Charities,” executives from nonprofit marketing agencies discussed the opportunities that many nonprofits miss by not developing good search campaigns. An important thing to consider is the landing page, for example."
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