Videos have become key weapon for groups to illuminate causes | ScrippsNews

Videos have become key weapon for groups to illuminate causes | ScrippsNews: "The visceral reaction that moving images can provoke is a reason why videos have become a key weapon of nonprofit and activist groups to illuminate causes.

And those videos can reach a much wider audience now because of the Internet.

The undercover Westland/Hallmark video has generated nearly half-a-million views since the Humane Society posted it on its Web site and on YouTube in late January."