This article appeared first in the AFP Ewire. The article is written by John Skendall.
AFP > Resource Center | Fundraising news > Contagious Causes: Is Social Networking the Next Big Thing?: "Contagious Causes: Is Social Networking the Next Big Thing?
(June 2, 2008) Social networking presents tremendous opportunities for charitable fundraising, but much of its potential remains yet to be unlocked.
Social networking is a way to spread information or ideas person-to-person through online networks that have formed on the Internet. Two examples of social networking include blogs—web pages that can be easily updated in diary form by multiple users—and websites like Facebook.com that allow people to create an online profile and share and interact with friends and meet new people."
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