Monday, September 08, 2008

Nonprofit donors have more options for giving - Fort Worth Business Press

Nonprofit donors have more options for giving - Fort Worth Business Press: "While these may be traditional ways to drum up money for a cause, such methods tend to be labor intensive for both the charity and for donors, said Aly Burroughs, the corporate marketing director for the American Heart Association’s Start! Tarrant County Heart Walk.

To save time and precious dollars, nonprofits are using technology to tug on the heart and purse strings of donors."

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