The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Sierra Club Trails is one of about three social networking/online community sites sponsored by the Sierra Club, separate from its own Web site. It was launched in beta version only a couple of weeks earlier and traffic tripled the week of the Sanford email, though Bradbury couldn’t attribute the spike entirely to the email. A larger email blast was sent the week before promoting Sierra Club Trails to a segment of membership."