DMA launches report into mobile marketing - News | THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs

DMA launches report into mobile marketing - News | THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs: "DMA launches report into mobile marketing
Below the line / UK

Marketers must go way beyond the current regulations to win consumer confidence in mobile marketing, according to the findings of a study published today by txt4ever in association with the Direct Marketing Association (DMA).

The Mobile Marketing White Paper: UK Spam Study polled consumers to identify the unwritten rules of acceptable engagement via mobile. Almost 70 per cent of consumers polled are happy to receive mobile marketing messages, and more than half stated that they would welcome SMS marketing messages from trusted brands with sales promotions and offers that they find of genuine benefit."