Friday, January 22, 2010

Haiti mobile giving may spark surge in overall SMS contributions

Haiti mobile giving may spark surge in overall SMS contributions: "Manis, a former senior vice president at premium SMS aggregator m-Qube who left after it was acquired by VeriSign, said the huge spike in mobile giving after the Haiti earthquake represents a confluence of multiple factors. First off, a mature mobile giving infrastructure is finally in place. Organizations such as the Mobile Giving Foundation and mGive have integrated directly with all of the US mobile operators and signed up charities across the board, allowing them to not only receive contributions by text, but to set up immediate short code accounts to channel money to specific efforts. Within hours of the earthquake disaster, multiple charities were able to accept mobile donations directly for Haiti relief efforts."

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