Can your organization take advantage of mobile “impulse philanthropy?” | Mal Warwick's Newsletter

Can your organization take advantage of mobile “impulse philanthropy?” | Mal Warwick's Newsletter: "Can your organization take advantage of mobile “impulse philanthropy?”
by Nick Allen
From Mal Warwick's Newsletter - November 2010

Nearly all our clients are trying to figure out how to use mobile phones for fundraising and cultivation.

Ever since the Red Cross raised $31 million from $10 text-to-give messages to help the suffering in Haiti, nonprofits have been lusting after what Jim Manis, President of the Mobile Giving Foundation, calls “impulse philanthropy.” Others have been worrying that as mobile devices surpass PCs and laptops in a few years as the main Internet access points for most people whether younger donors will adopt this “impulse” giving in place of long-term loyalty to organizations."