Tuesday, February 01, 2011

Pepsi, Google, Salesforce.com: Philanthropy, Social Media Style - Erika Morphy - Selling It - Forbes

Pepsi, Google, Salesforce.com: Philanthropy, Social Media Style - Erika Morphy - Selling It - Forbes: "Pepsi is rolling it out again this year, albeit with some tweaks: voting in some cases was said to be unfair last time around, with smaller and less influential groups complaining that the organized voting by their larger counterparts violated the spirit of the competition. So this year Pepsi is eliminating Refresh Project’s biggest $250,000 grant category, the Wall Street Journal reports, the source of many of these complaints."

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