The idea that online strategy begins and ends with the IT team is outdated. We no longer expect senior decision-makers to be hands off with everything digital. After all, you certainly don't need to be a tech guru to be invested in the success of your marketing and communications.
The most effective nonprofit leaders are well-armed with important information about their organizations before they consider their web strategy, either internally or externally through a consultant.
If you're a manager or executive director who is truly serious about improving your nonprofit's digital presence, be sure you are able to answer these questions before you dive into any deep discussions about your online campaigns.
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