Are your customers becoming digital junkies? - McKinsey Quarterly - Marketing & Sales - Digital Marketing

Are your customers becoming digital junkies? - McKinsey Quarterly - Marketing & Sales - Digital Marketing: "New McKinsey research highlights a dramatic increase in the intensity with which people use digital devices and platforms. Nearly 50 percent of US online consumers are now advanced users of smartphones, social networks, and other emerging tools—up from 32 percent in 2008."