Budget Friendly Videos for Nonprofits: "Video has long been a highly effective medium for getting out a message, but only in recent years — with the advent of inexpensive cameras, consumer-friendly editing software and broadband Internet — has it become truly accessible to everyone, including your nonprofit organization.
The apparent ease of production, however, does not mean video-making should be taken lightly. A well-crafted PSA or information video posted on your website and YouTube can be wonderful for garnering attention for programs, but a poorly executed one may well lack the flash to grab people's attention on the video-saturated we"
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