Facebook Updates Could Give Nonprofits Better Visibility - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: “The challenge is that high-value actions like donating and sharing video content ends up being drowned out by a large volume off really lightweight games,” says Mr. Mahan.
Facebook hopes to reduce the problem by using formulas to decide what appears on a person’s timeline, grouping similar activities into “reports” while relegating less important but higher-frequency items to a separate feed.
This is expected to help nonprofits stand out more. Mr. Mahan says that when someone donates to a charity through Causes, he or she can make that action prominent for a long time.
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