Tuesday, November 29, 2011

Local philanthropists look to power of the masses for gift-giving venture - Haaretz Daily Newspaper | Israel News

Local philanthropists look to power of the masses for gift-giving venture - Haaretz Daily Newspaper | Israel News: An Israeli-South African couple is hoping to convince even the most lackadaisical gift-givers to donate to charity online with a few simple clicks.

The English-language website mGifts.org was launched by Arron and Andi Saitowitz this summer, and has hundreds of monthly users in Israel and abroad who are sidestepping the ritual of reciprocal gift exchange and instead financially co

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