Friday, July 20, 2012

As Infographic Fatigue Strikes, Is The Craze Over? � FutureComms

As Infographic Fatigue Strikes, Is The Craze Over? � FutureComms: The visual web has exploded this year, and with it the number of infographics. You can hardly visit a website nowadays without being exposed to an infographic of one kind or another and it’s starting to feel like we’ve reached saturation point. Whereas only six months ago an infographic was relatively progressive, attracted a lot of attention and was therefore pretty effective as a communications tool, now every man and his dog is using them to present pretty much anything. And as a result, they’re starting to suffer from white noise syndrome.

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