More small businesses dedicating time to social media - latimes.com: It started with an injured rescue dog, $125 in cash and an old silk screen machine.
Inspired by the dog, David, Donny and Darren Hendrickson used the money and the machine to launch an online skateboard and apparel company that donates a chunk of its profit to animal causes. To raise awareness for their endeavor, the 25-year-old brothers — they're triplets — turned to Facebook.
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