Nonprofit Web: Was That Really My Hair? - TheNonProfitTimes: Websites today “really are connected to marketing and brand strategy,” she said. “It’s interesting to see what next step will be,” said Trompeter, who presented a session titled “Is It Time to Redesign Your Website? How to Tell and How to Fix It?” during the annual Nonprofit Technology Conference (NTC) held in San Francisco, Calif.
An integral part of the website redesign process is setting goals. Things that good nonprofit websites have always had in common was knowing what the goals and audiences are, being consistent in brand design, and how you portray yourselves differently, said Trompeter. “That’s changed as the tools have changed but the basic ideas have remained,” she said.
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