Rethinking Recruitment: NPR’s “Brand Ambassadors” - NPQ - Nonprofit Quarterly

Rethinking Recruitment: NPR’s “Brand Ambassadors” - NPQ - Nonprofit Quarterly: he landscape is changing, one tweet at a time. According to the Washington Post, National Public Radio (NPR) is finding interns via Twitter. In a recent search, the applicant pool was smaller than desired. The solution: NPR posted a notice on Twitter and asked their followers to retweet it. The outcome: 132 retweets, 140 applications, and eventually, 15 newly hired interns.