CEOs and Social Media – Trends and Effective Practices

CEOs and Social Media – Trends and Effective Practices: Another important thing to note is that the reasons for a CEO to use social media are NOT THE SAME as the goals for the company on social. What those specific goals might be will change depending on the individual executive, but will always be related to who he or she wants to build relationships with – journalists? Members of Congress? Thought leaders? Other CEOs?