Friday, April 19, 2013

Google’s One Today App Aims To Make Charitable Donations A More Social, And Frequent, Experience | TechCrunch

Google’s One Today App Aims To Make Charitable Donations A More Social, And Frequent, Experience | TechCrunch: Today, Google quietly ushered in a new application built on top of its nonprofit arm, Google.org. The app is called One Today, and it’s currently invite only for Android users at this time. The aim is to get people to donate $1 to different organizations, while getting the complete information about how your donation will be used up front. This is a huge stumbling block for nonprofits usually, as people are afraid that their money won’t actually get spent on making a real difference. One Today aims to change that.

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