Wednesday, May 29, 2013

Online charity Give Locally uses mobile gaming, social media website to meet growing demands - The Washington Post

Online charity Give Locally uses mobile gaming, social media website to meet growing demands - The Washington Post: WASHINGTON — Andrew “Bo” Young III, son of former U.N. Ambassador Andrew Young, is carving out his own path for social change courtesy of a mobile app designed to help real families through the purchase of virtual goods.

Young and California lawyer Brad Newman have launched “Giv Galaxy,” an iPhone game in which players buy virtual products to help feed villagers and provide them with medicine. A portion of the proceeds from those virtual purchases goes to help families in need.

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