Nonprofits: Drive Behavior With Social Media - Forbes

Nonprofits: Drive Behavior With Social Media - Forbes: real-life experiment by Facebook to encourage organ donation, adding one’s donor status to one’s timeline, sparked an immediate 2,000% increase in the number of people signing up as donors. Even after the initial flurry, signups continued at a rate double the previous rate, reports Mediapost. These remarkable results highlight the huge opportunity that social media offer to nonprofit groups.