12.5% Of Email Doesn’t Get To In-Box - The NonProfit TimesThe NonProfit Times: "Spam costs more than $4.99 for a 12-ounce can of the meat surprise at the supermarket. Nonprofits are losing an average of nearly $15,000 per year due to emails ending up in prospects’ electronic spam folders, according to a new study released by digital firm EveryAction. The 2015 Nonprofit Email Deliverability Study analyzed 55 nonprofits with email lists of at least 100,000 names."
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