Worth Of A Nonprofit Web Visitor … 61¢ - The NonProfit TimesThe NonProfit Times: "mail list size grew but email open rates declined while online revenue was up mainly because of growing monthly giving for some of the largest nonprofits last year. Those are some of the top-line takeaways from the 2015 M+R Benchmarks Study (#3DBench15), which incorporates data from 84 participating organizations for the calendar year 2014."
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