massnonprofit news ::: "The popularity of smartphones—and expected continued growth across all demographic groups—means nonprofits need to implement a mobile strategy that begins with building a comprehensive database of mobile phone numbers.
According to MobileCause, a California-based provider of online fundraising and communications platforms, mobile numbers have become “the most important record in your database...and mobile search is the most common way supporters learn more about your nonprofit.” "
'via Blog this'
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