Text-to-donate: charitable giving in 8 characters | TechSoup Canada

Text-to-donate: charitable giving in 8 characters | TechSoup Canada: I’ll come back to this, first the facts:

Text-to-donate in Canada is made possible through the Mobile Giving Foundation Canada (MGFC), a registered charity whose purpose it is to enable text message donations for the benefit of other registered charities in Canada. Text-to-donate is only possible through the strategic partnerships that MGFC has established with:

the Canadian Wireless Telecommunications Association;
the Mobile Giving Foundation U.S.;
the Canadian Wireless Operators;
and the charitable organizations and qualified donees running mobile giving campaigns.

OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

OMG! You’re Not Using Text Messaging to Reach Constituents? - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: And it’s not just for kids. As text messaging has grown ubiquitous, so too has its popularity as a simple, inexpensive way for nonprofits to reach their constituents. A great deal of attention has been focused on the use of text messaging to raise funds following huge natural disasters, but organizations have also been uncovering innovative ways to leverage text messaging to engage community members in their work. From text-based applications to mobile customer relationship management platforms to simple one-to-one communications, text messaging has suddenly become sexy again.

Best Practices for Association Microsites

Best Practices for Association Microsites: Micro web sites and sub branding seem to go hand in hand, as does the angst and elation both bring to trade association marketing departments. I completely support micro site development; it just seems many are launched without strategic goals to support a sub brand, and many have an expiration date. I am not alone in my love/hate relationship with micro web sites (micro sites). In our research for the “Sub-Brands and Micro Web Site Use by U.S. Associations 2012: Benchmarks and Best Practices,” white paper, we found that nearly one-half of U.S. associations have deployed micro Web sites to promote sub brands, and many of the association marketing execs I talked to mentioned a host of issues with the sites, including a lack of strategic tie back to the master brand.

40% of Association Members’ Online Time is in Professional Communities [Research]

40% of Association Members’ Online Time is in Professional Communities [Research]: A new research project from the Society of New Communication Research called, The Social Mind, examines the rise of new social behaviors and interrelationships between individuals, organizations, and influencers. The three year series of studies surveyed more than 400 professionals and highly educated people in North America who participate in social media networks.

The research found that 40% of professionals’ online time is spent engaging in peer-to-peer online communities, followed by interacting with friends at 31% and family at 13%.

Crowd-funding campaigns gaining popularity with Canadians | News | National Post

Crowd-funding campaigns gaining popularity with Canadians | News | National Post: TORONTO — A burlesque troupe, a film about female Palestinian race car drivers and a bullied American bus monitor — as diverse as those topics are, they all share a common Canadian thread.

All three projects sparked crowd-funding campaigns, an Internet-based trend thrust into the spotlight recently by a Toronto man’s wildly successful fundraising effort for a Rochester, N.Y., grandmother.

How to Raise Funds Through Crowd Funding Platforms | Social Media Today

How to Raise Funds Through Crowd Funding Platforms | Social Media Today

Razoo raises $100M for social causes without dancing, PBS, or Milton Berle | VentureBeat

Razoo raises $100M for social causes without dancing, PBS, or Milton Berle | VentureBeat: Crowdfunding-for-causes platform Razoo hit the $100 million mark today. It raised more than half of this amount in the past nine months, ever since veteran gaming executive Lesley Mansford took over as CEO and applied her unique expertise to fundraising for social good.

One Tweet from a CEO is worth 100 Tweets from Staff

One Tweet from a CEO is worth 100 Tweets from Staff

AFP Suncoast Blog

AFP Suncoast Blog: Social Media and Fundraising: Tampa Metropolitan YMCA

Humor Site Aspires to Be 'The Onion' for Nonprofits - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Humor Site Aspires to Be 'The Onion' for Nonprofits - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: John Suart wants his humor Web site to be The Onion for nonprofits. But first he must grapple with the earnestness of nonprofit workers trying to save the world.

Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

Via the Chronicle of Philanthropy
Y of N.Y. Uses Social Media to Collect Stories—and Donors - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: A story from the YMCA of Greater New York’s timeline project

To celebrate its 160th anniversary, the YMCA of Greater New York is offering free T-shirts to people willing to share their stories of how the Y has made a difference in their lives.

Within 48 hours of issuing the appeal by e-mail and social media, the organization received nearly 300 stories recounting childhood swimming lessons, triathlon training, exercise programs started after injuries, and long-ago summer camps.

Social Media: I’m Sooooooo bored. And Worried, Too - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.

Social Media: I’m Sooooooo bored. And Worried, Too - NPQ – Nonprofit Quarterly - Promoting an active and engaged democracy.: ocial media has a role in relationship building. But not everyone wants to link up through social media. Social media can help you bring people together sometimes. But, as Malcolm Gladwell wrote, “The revolution won’t be tweeted.” For that, we still have to gather together physically and demonstrate and march.

As Infographic Fatigue Strikes, Is The Craze Over? � FutureComms

As Infographic Fatigue Strikes, Is The Craze Over? � FutureComms: The visual web has exploded this year, and with it the number of infographics. You can hardly visit a website nowadays without being exposed to an infographic of one kind or another and it’s starting to feel like we’ve reached saturation point. Whereas only six months ago an infographic was relatively progressive, attracted a lot of attention and was therefore pretty effective as a communications tool, now every man and his dog is using them to present pretty much anything. And as a result, they’re starting to suffer from white noise syndrome.

Detroit4Detroit: Citizen Philanthropy for a�Digital�World | Xconomy

Detroit4Detroit: Citizen Philanthropy for a�Digital�World | Xconomy: Citizen Effect, the Washington, D.C.-based microphilanthropy organization that is perhaps best known for its work in India, has just launched a new initiative called Detroit4Detroit, which aims to fund 150 community-improvement projects using a strategy that’s heavy on social networking and other digital tools.

How to Reach Young Supporters Using Social Networks - Live Discussions - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

How to Reach Young Supporters Using Social Networks - Live Discussions - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Most donors in their 20s and 30s prefer to learn about nonprofits through social media, according to a new survey.

But it's a challenge for nonprofits to figure out how to build strong ties and how to choose the networks that are most likely to help you advance your cause.