Wednesday, May 27, 2015

Mobile Strategy Starts with Collecting Mobile Phone Numbers

massnonprofit news ::: "The popularity of smartphones—and expected continued growth across all demographic groups—means nonprofits need to implement a mobile strategy that begins with building a comprehensive database of mobile phone numbers.

According to MobileCause, a California-based provider of online fundraising and communications platforms, mobile numbers have become “the most important record in your database...and mobile search is the most common way supporters learn more about your nonprofit.” "



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Digital Media Skills

Digital Media Skills: "Here's a list of digital media skills for resumes, cover letters, job applications and interviews. "



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Tuesday, May 26, 2015

5 Ways Technology Can Help Your Nonprofit Do More Good : FundRaising Success

5 Ways Technology Can Help Your Nonprofit Do More Good : FundRaising Success: "According to "The Science Behind Why People Give Money to Charity," it takes multiple actions to drive someone to give. The first action, simply asking, is one we take for granted. "



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Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention

Email Subject Line Length Matters SOMETIMES | Nonprofit Marketing | Getting Attention: "Welcome to our Proof Point series—highlighting research findings to use when advocating for the marketing approaches you know are right.

Email subject line length DOES MATTER, as proven by Mail Chimp’s research on open rates for 200 million emails.

The best email subject lines are short [50 characters or less]…and provide the reader with a reason to explore your message further."



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Thursday, May 21, 2015

'Virtual reality Aleppo' street fundraising campaign launched | Amnesty International UK

Check out this street fundraising Idea'
Virtual reality Aleppo' street fundraising campaign launched | Amnesty International UK: "'Virtual reality Aleppo' street fundraising campaign launched"



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Amnesty trials virtual reality headsets for street fundraisers

Amnesty trials virtual reality headsets for street fundraisers: "Amnesty International UK has given street fundraisers virtual reality headsets so they can show the public the impact barrel bombing has had in Syria.

Street fundraisers in London, Manchester and Leeds have been equipped with refurbished smartphones and £15 virtual reality headsets to offer potential donors a 360 view of the destruction caused by fighting in the Syrian city of Aleppo."



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Monday, May 18, 2015

What To Do When Your Nonprofit Becomes The Target Of A Phishing Scam - Corporate/Commercial Law - United States

What To Do When Your Nonprofit Becomes The Target Of A Phishing Scam - Corporate/Commercial Law - United States: "During the first half of 2014, there were 6,271 phishing attacks that targeted the "dot-org" Internet domain name often used by nonprofits, according to a study by the Anti-Phishing Working Group, a consortium of industry groups and international organizations. Popular trademarks or trade names of nonprofits often are used to attract individuals to donate money or provide personal information by serving as means to create a false online identity"



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Humanitarian OpenStreetMap helps Nepal earthquake response | Opensource.com

Humanitarian OpenStreetMap helps Nepal earthquake response | Opensource.com: " One interesting effort has been from the crowdsourced mapping community, especially on OpenStreetMap.org, a free and open web map of the world that anyone can edit (think the Wikipedia of maps.)

The Humanitarian OpenStreetMap Team (HOT), an NGO that works to train, coordinate, and organize mapping on OpenStreetMap for humanitarian, disaster response, and economic development, has mobilized "



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10 Ways to Slay Sharing Nonprofit Content on Social Media - Clairification

10 Ways to Slay Sharing Nonprofit Content on Social Media - Clairification:



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'Facebook is the most important tool for successful crowdfunding'

'Facebook is the most important tool for successful crowdfunding': "Crowdfunding is most successful if charities promote campaigns heavily through Facebook and other social media, try to raise small amounts, and go public with money already committed, an audience of fundraisers heard last week.
Eleanor Harrison, chief executive of GlobalGiving, a charity crowdfunding platform, said that use of Facebook was the single most important tool for success in crowdfunding."



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Thursday, May 14, 2015

8 Remarkable (and Stolen) Content Marketing Ideas

8 Remarkable (and Stolen) Content Marketing Ideas: "One of the benefits of my work is that I get to travel around the world to meet with fascinating people who have amazing ideas. Much of my speeches and my writings on content marketing are filled with the thoughts of others. Here are eight of my favorite content ideas that I’ve stolen. I’m sharing them with you in the hopes that they will help you as much as they’ve helped me."



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Ten charities and CSR programmes who are making the most out of online fundraising - UK Fundraising

Ten charities and CSR programmes who are making the most out of online fundraising - UK Fundraising: "The utilisation of digital fundraising has become the sieve that separates the successful from the not-so-successful in the third sector. These charities are on trend and reaping the rewards of online innovation."



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