AFP Leading, Innovating in Social Media - Resource Center - AFP

AFP Leading, Innovating in Social Media - Resource Center - AFP: AFP Chief Marketing Officer Scott Pearl (@scottpearlmktg) is the top-ranked association CMO on Twitter, according to Social Media Marketing magazine—another sign of AFP’s increasing leadership in the areas of social media.

The association is in the middle of a significant new media campaign designed to reach out to both fundraisers and those within the charitable sector, as well as donors, volunteers and supporters outside the sector.

Half of people give up when trying to donate by mobile

Half of people give up when trying to donate by mobile: It takes givers too long to navigate the donation process, delegates heard

More than half of people who try to donate to charity online by using a mobile device never get as far as making the donation, delegates at the convention heard yesterday.

The Blackbaud Index: Overall Charitable Giving Grew 1.1% in May, Online Giving Was Up 15.2% | Blackbaud News

The Blackbaud Index: Overall Charitable Giving Grew 1.1% in May, Online Giving Was Up 15.2% | Blackbaud News: The Blackbaud Index today reported that overall charitable giving increased 1.1% and online giving increased 15.2% for the three months ending May 2013 as compared to the same period in 2012. As reported in the recently released Charitable Giving Report, overall giving grew approximately 2% for the full year 2012 and online giving grew by about 11% in 2012 compared to 2011.

Change Agents: Tom Serres and emerging cause economy | The Courier-Journal | courier-journal.com

Change Agents: Tom Serres and emerging cause economy | The Courier-Journal | courier-journal.com: Where his goals once were limited to corporate success, now they're dead focused on making Rally a linchpin in the nation's $300 billion "cause economy," his favored term for personalized philanthropy.

Where Kickstarter is known for raising money for movies and products, Rally is one of a growing number of sites such as Indiegogo and GoFundMe where individuals make their pitch for everything from sending local kids to camp to rebuilding a destroyed barn.