Friday, May 21, 2010

UK charity ships Internet cafe in a box | THINQ.co.uk

UK charity ships Internet cafe in a box | THINQ.co.uk: "UK charity Computer Aid International today unveiled a solar-powered Internet caf�in a box, designed to bring the web to remote villagers in Africa.

The box in question is a standard shipping container kitted out with a Pentium 4 PC and enough NComputing netbooks for ten users, all powered by a bank of solar panels on the roof. It's the second such unit the charity has produced, and was shown off in London today before being sent to its eventual destination in Kenya."

Thursday, May 20, 2010

The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "Social Network Fundraising Creating Jobs

By Mark Hrywna

Nonprofits that have two or more full-time employees managing online communities have the highest level of satisfaction from social networks, according to a new survey. Those organizations also are more likely to measure return on investment (ROI), describe the investment as “very valuable,” and believe their biggest barrier to doing better is not training or education but more staff."

The Art of Creating a Social Media Press Release

The Art of Creating a Social Media Press Release: "Now everyone has the same technology to create, publish and distribute content. So for an organization’s “news” to stand out, it needs to:

* reach 3 audiences: traditional media, online media bloggers/digital influencers, and the general public.
* be understandable to 3 kinds of readers: humans, search engines, and social networking sites.

A better SMR has 4 elements:"

Wednesday, May 19, 2010

The NonProfit Times - The Leading Business Publication For Nonprofit Management

The NonProfit Times - The Leading Business Publication For Nonprofit Management: "e-Commerce: Donation Processing & CRM

By Mira Allen and Laura Quinn

Online donations should be an important piece of almost any organizations’ fundraising strategy. While online methods won’t replace direct mail anytime soon, they can reach a different audience and often are more cost efficient to run than more traditional campaigns.

But just as a new ability to accept credit card payments over the phone won’t suddenly make the phone start ringing off the hook with eager donors, adding a donation button to your Web site isn’t likely to bring in much money on its own. The key is integration of these online methods into your communication mix."

Tuesday, May 18, 2010

Campaign Spotlight - You Don’t Have to Be Jewish to Love This Campaign - NYTimes.com

Campaign Spotlight - You Don’t Have to Be Jewish to Love This Campaign - NYTimes.com: "n a campaign that began on May 6, the Jewish Federations of North America, which is based in New York, is asking, “What’s your #ish?” The “#” in front of the “ish” -- known as a hash mark, number sign, hash tag, pound sign or tick-tack-toe symbol -- signals that the campaign is centered in the social media like Twitter."

Monday, May 17, 2010

Social Media: Finding a happy medium

Social Media: Finding a happy medium: "Tweet this: social media has finally arrived in full force. Last year, many organizations were still ambivalent about its adoption. Today, however, a large percentage has embraced the tool, incorporating it into their work and objectives. To be sure, some remain quite cautious, taking baby steps and learning as they go. But the year has been a real education.

The question is: does the approach to social media differ depending on the occasion? And can it ever be considered incompatible with other goals? For example, May brings with it a stream of month-long awareness campaigns. Will that automatically entail the ramping up of tweets and updates? Or does the immediate, short-term flavour of social media undermine its capacity to promote a long-term 30-plus-day-event? Does it help or hinder?"