3 Online Traffic Measures All Nonprofits Should Track - Social Philanthropy - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: But how much of this information is really important—especially for groups that have limited time to track and analyze data about viewers?
Joanna Miles, online campaign organizer at Food & Water Watch, an advocacy group, says nonprofit leaders should be selective about what they track.
Friday, April 20, 2012
Thursday, April 19, 2012
Blackbaud Extends Offer to Acquire Convio - MarketWatch
Blackbaud Extends Offer to Acquire Convio - MarketWatch: CHARLESTON, S.C., Apr 18, 2012 (BUSINESS WIRE) -- Blackbaud, Inc. BLKB 0.86% today announced the extension of the expiration of its cash tender offer for all outstanding shares of common stock of Convio, Inc. CNVO -0.06% to midnight, New York City time, on Wednesday, May 2, 2012 from midnight, New York City time, today.
Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing
Demystifying social media - McKinsey Quarterly - Marketing & Sales - Digital Marketing: Executives certainly know what social media is. After all, if Facebook users constituted a country, it would be the world’s third largest, behind China and India. Executives can even claim to know what makes social media so potent: its ability to amplify word-of-mouth effects. Yet the vast majority of executives have no idea how to harness social media’s power. Companies diligently establish Twitter feeds and branded Facebook pages, but few have a deep understanding of exactly how social media interacts with consumers to expand product and brand recognition, drive sales and profitability, and engender loyalty.
Wednesday, April 18, 2012
massnonprofit.org ::
massnonprofit.org ::: Many nonprofits might ask why they should add a blog to their website. After all, isn’t having a website enough of a web presence?
But there’s a big difference between having a blog and having a website. Website pages provide information, but they don’t allow for an exchange to take place – they broadcast rather than engage. People in the digital age are expecting both information and a way to become engaged with an organization, which is why writing a blog in addition to having a website is becoming an essential marketing tool for nonprofits.
But there’s a big difference between having a blog and having a website. Website pages provide information, but they don’t allow for an exchange to take place – they broadcast rather than engage. People in the digital age are expecting both information and a way to become engaged with an organization, which is why writing a blog in addition to having a website is becoming an essential marketing tool for nonprofits.
Youthful new director of Roanoke-Blacksburg Technology Council has big background - Roanoke.com
Youthful new director of Roanoke-Blacksburg Technology Council has big background - Roanoke.com: Derick Maggard, the newly announced director of the Roanoke-Blacksburg Technology Council, has had experience as a missionary, entrepreneur, student, athlete and leader.
Maggard, of Blacksburg, is the fourth executive director of the nonprofit association, which is designed to support the growth of technology-based industry in the Roanoke and New River valleys.
Maggard, of Blacksburg, is the fourth executive director of the nonprofit association, which is designed to support the growth of technology-based industry in the Roanoke and New River valleys.
Erika D. Smith: Created in Indiana, app for nonprofits is an encouraging sign | Indianapolis Star | indystar.com
Erika D. Smith: Created in Indiana, app for nonprofits is an encouraging sign | Indianapolis Star | indystar.com: hillon found himself chatting with city officials looking for a way to do something with the stagnant EngageIndy program to boost volunteerism in the community. Cause.it was it.
The Cause.it crew got some investment funding to build the app from Bloomington-based SproutBox. The app debuted at South By Southwest in Austin, Texas. Earlier this month, it hit the App Store.
The Cause.it crew got some investment funding to build the app from Bloomington-based SproutBox. The app debuted at South By Southwest in Austin, Texas. Earlier this month, it hit the App Store.
How to get ahead in... digital fundraising | Voluntary Sector Network | Guardian Professional
How to get ahead in... digital fundraising | Voluntary Sector Network | Guardian Professional: Donations from digital giving hit a record high at the international health charity Merlin last year. Income via social media sites like Facebook, smart phones and the internet brought in around �175,000 – almost treble its income from digital donations in a single year. At the same time latest figures from the Institute of Fundraising (IoF) reveal that in the last quarter of last year 15% of donations to charities in the UK were made digitally.
Monday, April 16, 2012
Goodwill D.C. Takes Online Sales Mobile With App Update - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas
Goodwill D.C. Takes Online Sales Mobile With App Update - Philanthropy Today - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas: Goodwill D.C. Takes Online Sales Mobile With App Update
April 16, 2012, 10:27 am
The Washington, D.C.-area chapter of charity retailer Goodwill has expanded its online sales effort to allow shoppers to buy items using mobile devices, writes The Washington Post.
Goodwill of Greater Washington has updated its iPhone and iPad application to allow customers to browse and buy from its online channels at eBay, Amazon, Half.com, and Shopgoodwill.com. The original version of the app, created in 2010, offered a map of Goodwill stores, a blog, and a donation portal.
April 16, 2012, 10:27 am
The Washington, D.C.-area chapter of charity retailer Goodwill has expanded its online sales effort to allow shoppers to buy items using mobile devices, writes The Washington Post.
Goodwill of Greater Washington has updated its iPhone and iPad application to allow customers to browse and buy from its online channels at eBay, Amazon, Half.com, and Shopgoodwill.com. The original version of the app, created in 2010, offered a map of Goodwill stores, a blog, and a donation portal.
With Seattle visitor's center, Gates Foundation invites in the public - NorthJersey.com
With Seattle visitor's center, Gates Foundation invites in the public - NorthJersey.com: SEATTLE — People are already joking it's a good thing the Bill & Melinda Gates Foundation isn't charging admission for its new visitor center, which showcases Bill Gates' multibillion-dollar philanthropy, not his computers.
But most people don't know what to expect from the glass-clad public space in front of the new headquarters of the world's l
But most people don't know what to expect from the glass-clad public space in front of the new headquarters of the world's l
Six Nonprofit Technology Takeaways from #12NTC | eJewish Philanthropy: Your Jewish Philanthropy Resource
Six Nonprofit Technology Takeaways from #12NTC | eJewish Philanthropy: Your Jewish Philanthropy Resource: From Blackbaud, six takeaways from the recent Nonprofit Technology Conference:
Email is Hot
Email should be a critical part of every nonprofits communication strategy. Just like direct mail, email isn’t going away just because some new thing called social media came along.
Mobile (as expected) is On the Rise
From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth.
Email is Hot
Email should be a critical part of every nonprofits communication strategy. Just like direct mail, email isn’t going away just because some new thing called social media came along.
Mobile (as expected) is On the Rise
From websites, to email, to apps to social media, having a mobile strategy that’s executed across all your online channels is a key part of future growth.
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