Opinion: A Decade In, Twitter Is the Real-­Time Pulse of Nonprofit Advocacy - The Chronicle of Philanthropy

Opinion: A Decade In, Twitter Is the Real-­Time Pulse of Nonprofit Advocacy - The Chronicle of Philanthropy: "So Twitter is 10 years old.

But a decade after co-founder Jack Dorsey sent the first tweet, what does the nearly ubiquitous short-message social network mean for nonprofits, citizens’ movements, and philanthropy?

Here’s my view: In the billions of messages of fewer than 140 characters that have swirled through Twitter’s servers over the last decade, a distinct vein of social action, activism, and philanthropy has made it the beating, real-time pulse of the nonprofit world.

In short, it’s hard to imagine being active in the social sphere without Twitter."



'via Blog this'

Opt-in a bigger issue than the Fundraising Preference Service, says Etherington

Opt-in a bigger issue than the Fundraising Preference Service, says Etherington: "EU rules which will require donors to opt in to fundraising communications are “a bigger issue” for charities than the Fundraising Preference Service, Sir Stuart Etherington, chief executive of NCVO, has said in an interview published today.
Etherington, who was interviewed at length for the relaunched Governance and Leadership magazine, also said that the fundraising crisis was inevitable due to “crude” and “industrial scale” fundraising techniques, and because no charity was thinking about the sector as a whole.
"



'via Blog this'

The One: 5 Benefits of Committing to a Single, Centralized Database - Target Marketing

The One: 5 Benefits of Committing to a Single, Centralized Database - Target Marketing:



'via Blog this'

A more seamless log-in experience | Twitter Blogs

A more seamless log-in experience | Twitter Blogs:



'via Blog this'