Unlocking Viral Secrets On Facebook: MIT Study | Fast Company

Unlocking Viral Secrets On Facebook: MIT Study | Fast Company: "Brands can increase the number of people who install their Facebook apps by 400% through a combination of private and newsfeed messaging, according to a new MIT study. The effectiveness of different Facebook strategies was determined by randomly giving users of Facebook apps different experiences and observing how activity spreads throughout the network. Researchers found the winning strategy to be up to two times more effective than email, and 10 times more effective than banner ads. Here's how it all breaks down."

Cell Phones Make Donating Easier - Mobiledia

Cell Phones Make Donating Easier - Mobiledia: "'[The program] has a number of advantages over cash collection,' Laurence told the Institute of Fundraising in London. 'It appeals to the younger generation of donors, half of which do not donate to charity at all. 100% of the donation goes to the charity's bank account and it allows for the collection of gift aid.'"

HOW TO: Tweet for an International Audience � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

HOW TO: Tweet for an International Audience � Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits: "Obviously nonprofits that work internationally would be wise to tweet around the clock, but even nonprofits that limit their mission and services to their own country, province, state, city, or village should experiment with being a global twitizen. There are ex-pats in every corner of the globe, media outlets of every nationality, and allies from other countries that your nonprofit does know exist yet. The world is getting smaller with each passing day, and nonprofits as the agents of social good, should try to think bigger and stretch their Twitter wings beyond their own time zones. Here’s how to begin:"

Social Media Best Practices: 12 Tips for Making the Best of Any Social Site

Social Media Best Practices: 12 Tips for Making the Best of Any Social Site

Budget Friendly Videos for Nonprofits

Budget Friendly Videos for Nonprofits: "Video has long been a highly effective medium for getting out a message, but only in recent years — with the advent of inexpensive cameras, consumer-friendly editing software and broadband Internet — has it become truly accessible to everyone, including your nonprofit organization.

The apparent ease of production, however, does not mean video-making should be taken lightly. A well-crafted PSA or information video posted on your website and YouTube can be wonderful for garnering attention for programs, but a poorly executed one may well lack the flash to grab people's attention on the video-saturated we"

Getting started on Twitter

Getting started on Twitter: "How to set up a Twitter account for students in MK337 “Marketing on the Internet”

Twitter is the only required social media site. I expect you to use blogs or Facebook or some other site for your project. But I want you to get a taste of Twitter. People are using this to connect with friends, promote products & services, and even bring down dictatorships."

Social Media Decision Trees: When To Dive Deeper | Community Organizer 2.0

Social Media Decision Trees: When To Dive Deeper | Community Organizer 2.0: "My time is so stretched nowadays between personal life and professional life that when a new social platform such as today’s launch of Google comes around, I wonder: do I have time for yet another social network? Of course, I spent much of today hopping on and off of Google checking out what the other techies like me were doing with it, and exploring the Shiny New Platform. It really brought to mind how one decides which platform to dive deeply into and spend a lot of time on versus the platforms to skim or avoid. What we need is a well-defined decision tree for choosing where to dive deeply."

MAINE COMPASS: School-based program teaches kids basics of philanthropy | The Kennebec Journal, Augusta, ME

MAINE COMPASS: School-based program teaches kids basics of philanthropy | The Kennebec Journal, Augusta, ME: "Jack is a homeless young man participating in Portland's Jobs for Maine's Graduates (JMG) program through the Youth Building Alternatives curriculum at LearningWorks, where teens can earn a General Educational Development diploma while learning job and life skills.

They also participate in Jumpstart Our Youth (JOY) -- the state's most comprehensive youth philanthropy program -- with Jobs for Maine's Graduates students statewide.

The JOY program was launched in 2008 by the Unity Foundation, which is based in Unity, with funding partners UniTel Inc. and the Maine Community Foundation. It involves 4,000 Jobs for Maine's Graduates students at schools throughout the state and its two youth development centers."

Meeting Attendees: It's About My Experience, Not My Location! - Engage365

Meeting Attendees: It's About My Experience, Not My Location! - Engage365: "Meeting Attendees: It’s About My Experience, Not My Location!

As the inclusion of digital attendees continues to gain broader acceptance in the face2face meetings arena, the lines distinguishing between face2face and remote participants will fade. I firmly believe Event organizers will no longer care, other than planning for logistics, on whether an attendee is physically located at the event, or attending through online digital channels."

Why I'm excited about the future of Online Community Management�|�Blaise Grimes-Viort

Why I'm excited about the future of Online Community Management�|�Blaise Grimes-Viort: "t’s fair to state the Online Community Management field is going through a phase of rapid growth; as part of my weekly roundup of articles posted on the topic I see more and more being discussed."