Friday, June 21, 2013
Nonprofits: Drive Behavior With Social Media - Forbes: real-life experiment by Facebook to encourage organ donation, adding one’s donor status to one’s timeline, sparked an immediate 2,000% increase in the number of people signing up as donors. Even after the initial flurry, signups continued at a rate double the previous rate, reports Mediapost. These remarkable results highlight the huge opportunity that social media offer to nonprofit groups.
New database will show how charity money is spent | Philanthropy Impact: The database will consist of information from the annual returns sent to the Charity Commission from charities in England and Wales. It will give headline income and expenditure and show how charities with an income of over �500,000 allocate their revenue across fundraising and governance, charitable activities and reserves. This follows the recent launch of the beta version of DfID’s aid tracker, which allows UK taxpayers to see where their money goes, what it is being spent on and with what result.
5 key elements for your content to go viral - The Buffer Blog: This is the holy grail for every marketer, entrepreneur and any other professional on the internet: To go viral. At least, when I first started out writing articles and producing content, I could think of nothing else other than trying to figure how to get this post spread like mad on Facebook, Twitter and all the other important places. What I quickly found out is that it takes a little more than posting cute cat photos, although I keep questioning myself on that.
Thursday, June 20, 2013
New Websites Match Three Trends in Charitable Giving: ecently, new charitable giving sites have been popping up like baby bunnies in springtime. So much so that it is tough to keep up. But three newish online giving sites caught my interest because they reflect so well the trends in donor expectations and behavior. Here is the scoop on them.