Wednesday, March 09, 2016

The Mobile Frontier: Create Frictionless Content and Help Members Engage

The Mobile Frontier: Create Frictionless Content and Help Members Engage: "Engagement -- it’s that golden word everyone talks about and one important sign of a healthy community. Part of creating member engagement -- discussions, content creation, connections -- is removing all the barriers you can. For optimal engagement, it’s important that there’s as little friction as possible, which isn’t as hard as you’d think.

Beyond being a buzzword and a broad concept, engagement does actually affect your community’s bottom line. In our 2015 Community Benchmarking Report we looked at data from 80 organizations with online communities, and compared those overall averages and medians from MGI’s 2015 Membership Marketing Benchmarking Report."



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Tuesday, March 08, 2016

Technology Is Pushing Firms to Do Good More Authentically - The Chronicle of Philanthropy

Technology Is Pushing Firms to Do Good More Authentically - The Chronicle of Philanthropy: "Technology Is Pushing Firms to Do Good More Authentically
A BBC News report examines how technology is forcing some companies to take their corporate social responsibility efforts more seriously and make them more sustainable. Contrasting with past corporate campaigns that critics tarred as born of convenience or public relations, more major companies are working closely with local communities."



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