Why Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia | Co.Create | creativity + culture + commerce

Why Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia | Co.Create | creativity + culture + commerce: "Almost seven years after that original ad, AT&T once again teamed up with MyCoskie and Toms to show how far the business had come, with another ad profile, this time during the Oscars. Now the two brands are unveiling a new virtual reality project that puts the shoe company's motto "One for one" in 360-degrees.

"We went to AT&T first and they got really excited about partnering, but not only on another ad, but to use VR as a way to show customers how a simple act of buying a pair of shoes is helping someone else around the world," says MyCoskie."



'via Blog this'

Crowdfunding: A step-by-step guide for charities » Charity Digital News

Crowdfunding: A step-by-step guide for charities » Charity Digital News: "It’s tempting to think of crowdfunding as a simple, hassle-free way of raising thousands of pounds for your cause. The reality is that 60% of campaigns on Kickstarter don’t get funded, and on Indiegogo, 9 out of 10 campaigns don’t reach their target. Successful campaigns require a great deal of preparation and attention – and in the guide, “Make It Rain,” the process has been broken down into three stages."

AFP has  collected Crowdfunding material on our FAQ Blog
http://afprc23.blogspot.com/2014/07/crowd-funding.html



'via Blog this'

Glitch Torpedoes Give Local AmericaThe NonProfit Times

Glitch Torpedoes Give Local AmericaThe NonProfit Times: "Technical difficulties brought Give Local America to a screeching halt yesterday, forcing some communities to extend the 24-hour crowdfunding event for at least another day."



'via Blog this'

A New Strategy for Event Social Media: Associations Now

A New Strategy for Event Social Media: Associations Now: "When it comes to event social media, is your association’s problem a lack of planning?

Not like planning a couple of weeks out, just to be sure that people are aware your event has a social presence."



'via Blog this'