Why Toms Shoes And AT&T Are Taking A Virtual Reality Trip To Colombia | Co.Create | creativity + culture + commerce: "Almost seven years after that original ad, AT&T once again teamed up with MyCoskie and Toms to show how far the business had come, with another ad profile, this time during the Oscars. Now the two brands are unveiling a new virtual reality project that puts the shoe company's motto "One for one" in 360-degrees.
"We went to AT&T first and they got really excited about partnering, but not only on another ad, but to use VR as a way to show customers how a simple act of buying a pair of shoes is helping someone else around the world," says MyCoskie."
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